Field notes from the wind tunnel.
Research, data and practical guidance on synthetic audiences, message pre-testing, LLM reputation monitoring and the agentic web — from the team building Lanice AI.
Your next customer is a bot with a budget. Is your website ready?
AI-referred traffic to retailers is up triple digits year over year and now converts better than human traffic. Here's what agentic commerce means for your website — and how to audit agent-readiness before the traffic arrives.
Read the articleLLM poisoning: the brand attack nobody is watching for
Anthropic research showed ~250 poisoned documents can backdoor an LLM of any size. Here's what data poisoning means for brand and reputation risk — and how daily answer baselines make it detectable.
Read the articleWhat does ChatGPT say about your brand? You should know before your customers do.
Consumers increasingly ask AI assistants for recommendations instead of Googling. Here's why monitoring what ChatGPT, Gemini and Grok say about your brand — daily — is the new reputation management.
Read the articleWhat is a synthetic audience? A field guide to AI-persona research
Synthetic audiences are statistically-stratified populations of AI personas that react to messages, answer surveys and browse websites. Here's how they work, what the research says, and where they beat focus groups.
Read the article